Promotional products are great ways to communicate brand identity to your audience. They are great as give away items at business events, launches and sponsorships. However organisations sometimes struggle to decide what items to give. This is because the items that are given are done so with a purpose in mind which means they have to be effective. So here are some recommendations to consider when selecting promotional items to be given out. Recipient comes first: marketing is all about knowing your customer; after all you are targeting your efforts to reach them. Therefore understanding who they are is important. Therefore it is a good thing to first understand the target market for the occasion and understand, if they are going to be female or male, their age, income, likes dislikes etc. Lifestyles and what they desire can also help in determining what kind of product they will like and cherish. Increasingly customers prefer corporate gift ideas that are useful rather that just being items collecting dust.
The occasion: the items that you give out need to match the mood and the type of function they are given out in. Again usefulness and practicality matters here, for an example at an exhibition or an expo, giving out tote bags or flasks would be beneficial. The bags can be versatile and allow the visitors to carry brochures and other items they might collect at the exhibition. Apart from that when they carry the bag around; it is free promotion for the company. Flasks also prove useful, as they can carry their drinks around easily.
Useful: promotional items that do not serve a purpose will likely get thrown away. The last thing you want is your brand and logo seeing in the trash can. Therefore make sure that the products that you select will be of use to the client or customer, such as wholesale USB drives .
Think long-term: the nature of the message you are trying to communicate is also important. If you are trying to be persistent, then using products that the customer will retain for longer periods of time like clothing or even an item that can be used on top of a work desk will work wonders. The goal has to be for the individual to see your message frequently and may be call for business one day, therefore, the items that you give out need to be of good quality. The printed details too should last longer therefore thinking long-term will enable you to create a product that is effective.
Therefore when planning your next promotional campaign, make the decision to think a bit more about the items that are given out. It is a good thing to plan ahead as some items take longer to be manufactured and delivered. Therefore planning is very important.